FOR REASONS UNKNOWN

For Reasons Unknown (FRUCS) based out of New York City and Phoenix, Arizona, was formed by Glenda Rosa and Victor Hermosillo in 2012. Inspired by everyday surroundings and travel, Glenda and Victor find themselves drawn to both natural and man-made chaos, color and patterns from both the present and the past. Each textile in the FRUCS collection is a unique piece of art that combines natural fibers with water-based ink, to create a product that is free of harmful chemicals. Their style emphasizes simplicity and natural beauty.