MY DARLIN'

My Darlin' is a Brooklyn-based paper goods studio that designs greeting cards, art prints, and gift wrap that romanticize the everyday moments through a contemporary but playful design aesthetic that simultaneously evokes a sense of nostalgia. A love for bold colors, playful typography, vintage novelty prints, abstract pattern play, and a susceptibility to love at first sight are at the heart of the brand. The founder and owner, Priyanka Batra, is a recovering eBay addict who loves eggs, wishes she was vintage shopping but is probably negotiating with her toddler.